Whirlpool, a household appliance giant, owns a treasure trove of trusted brands. The answer to the question “what does whirlpool own” is a fascinating one. At its core, the company’s umbrella boasts Amana, Whirlpool, Maytag, KitchenAid, and JennAir, among others, including Seeger Refrigerator, Maytag, KitchenAid, Indesit, and Hefei Rongshida Sanyo.
Across the globe, Whirlpool has acquired a majority stake in 17 different countries, making it a major player in the industry.
Who Owns the Maytag Brand, and is It Still a Separate Company?
The Maytag brand is owned by Whirlpool Corporation, a leading appliance manufacturer in the United States. Maytag was founded in 1893 by Frederick Maytag and initially produced machinery for the creamery industry. Over the years, the company evolved to produce household appliances, including washing machines, dryers, refrigerators, and dishwashers.
Is it still a separate company?
Maytag operates as a separate brand within Whirlpool Corporation. Although it’s no longer an independent company, Maytag retains its distinct identity and product line. Whirlpool Corporation acquired Maytag in 2006, but the Maytag brand has continued to produce and market its own range of appliances.
- Maytag still maintains a significant presence in the market, with a wide range of products available at major retailers across the United States.
- Whirlpool Corporation has operated Maytag as a parallel brand, allowing it to maintain its unique brand image and customer loyalty.
- As part of Whirlpool Corporation, Maytag has access to the parent company’s resources and distribution network, enabling it to expand its product offerings and reach a broader customer base.
While Maytag is no longer an independent company, it continues to operate as a distinct brand within Whirlpool Corporation, offering consumers a range of reliable and innovative home appliances.
How Many Brands Does Whirlpool Corporation Own in the World?
Whirlpool Corporation is a leading multinational manufacturer and marketer of home appliances with a diverse portfolio of well-known brands. But did you know that Whirlpool owns more than just the Whirlpool brand? Let’s dive into their extensive brand family.
- KitchenAid : Known for their high-quality stand mixers and cookware, KitchenAid is a favorite among home cooks and professional chefs alike.
- Maytag : Maytag appliances are renowned for their durability and reliability, making them a popular choice for homeowners seeking appliances that will withstand the test of time.
- Bosch : Whirlpool acquired the German appliance manufacturer, Bosch Home Appliances, in 2015, expanding their global presence and product offerings.
- Bauknecht : With a strong presence in Europe, Bauknecht is a well-established brand offering a range of appliances, from refrigerators to washing machines.
- Goldstar : Goldstar is Whirlpool’s budget-friendly brand, offering affordable appliances without compromising on quality.
- Brastemp : Brastemp is a Brazilian appliance brand acquired by Whirlpool in 1992, catering to the country’s growing middle class.
- Consul : Consul is another Whirlpool-owned brand, popular in India and other emerging markets for their affordable and reliable appliances.
Whirlpool Corporation’s global brand portfolio includes over 20 brands, spanning multiple product categories and geographical regions. Their commitment to innovation, quality, and customer satisfaction has earned them a reputation as a leader in the home appliance industry.
What Makes Whirlpool Corporation a Household Name, and What Brands Have Contributed to Their Reputation?
Whirlpool Corporation is a well-known American multibrand appliance and furniture company. The company’s reputation has been built over decades by introducing innovative and reliable products under various brands.
Brands that Contributed to Whirlpool’s Reputation
- Whirlpool : The company’s flagship brand, Whirlpool, offers a wide range of appliances, including refrigerators, washing machines, dryers, dishwashers, and ovens. Whirlpool’s commitment to quality and durability has made it a popular choice among consumers.
- KitchenAid : Known for their stand mixers and other high-end kitchen appliances, KitchenAid has become a synonymous with high-quality cookware. The brand’s iconic stand mixers are often considered a must-have for serious bakers and home cooks.
- Maytag : Maytag is a well-respected brand in the appliance industry, famous for its durable and reliable washing machines and dryers. Maytag’s focus on quality and performance has earned it a loyal customer base.
- Amana : Amana has been a reliable source of affordable and reliable appliances, including refrigerators, ranges, and dishwashers. The brand’s commitment to affordability and value has made it a popular choice among budget-conscious consumers.
- Braun : Braun is a well-known brand in the small appliances segment, offering a range of products, including coffee makers, toasters, and blenders. The brand’s focus on innovation and design has made it a leader in the small appliances market.
Whirlpool’s reputation has been built by introducing innovative and reliable products under these brands, which have become household names.
Are Kitchenaid Appliances Owned by Whirlpool?
Long-owned by Sears, Roebuck and Co., KitchenAid has had a storied history as a prominent manufacturer of quality kitchen appliances. However, in 1986, Whirlpool Corporation acquired the brand from Sears, cementing its spot as a leading player in the market.
- Today, Whirlpool Corporation is the parent company of KitchenAid, but it operates as its own distinct brand
Although KitchenAid is no longer individually owned by Sears, the company has maintained its commitment to producing high-quality, reliable appliances that have become synonymous with excellence in the kitchen. In the hands of Whirlpool, KitchenAid has continued to innovate and push the boundaries of what’s possible in kitchen appliance design and functionality.
- Whirlpool’s ownership has ensured KitchenAid’s continued innovation and dedication to quality
KitchenAid’s expansion under Whirlpool has led to a wider range of products and services, catering to diverse tastes and preferences. With a focus on empowerment, ease of use, and superior performance, KitchenAid appliances continue to excel in the hearts and homes of cooks and chefs around the world.
- KitchenAid’s commitment to quality and performance has remained unwavering
Whether you’re a seasoned pro or an aspiring culinary master, KitchenAid’s history of innovation and dedication to quality is evident in every appliance that carries its iconic brand name.
